Digital is at the core of everything in marketing today it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.
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